品牌的產品秉承嚴謹、追求時尚化、個性化、的設計基礎，強調大膽創新設計的產品整合方式， 最大限度的優化產品模式
強大的產品開發能力和市場反饋能力，實現市場設計化，設計市場化。
產品的整合思路采用款多量少，高頻率的滿足顧客的新鮮感和體驗感
強大的市場策劃團隊與運作團隊
完善的品牌培育體系
快捷流暢的貨品供應鏈
靈活多變的貨品組合能力
Adhering to the principle of being rigorous, stylish and personalized, emphasizing the bold and innovative products integration manner, the product model of the brand is optimized to the greatest extent.
Strong product development capability and market feedback ability to achieve the target of design marketization.
With more patterns and less volumes, the product assortments bring the end users a sense of freshness and experience in a high frequency.
Strong marketing team and operation team
Perfect brand development system
Quick and smooth supply chains
Flexible product assortment capability
ZOENINA品牌采取自行設計、生產、供貨、銷售、配送、調配等標準模式，
大大降低了運營的費用;其價位對國內市場也全面適應。
各分銷商在總部的統一配送下，提高了貨物裝載率，縮短了物流倉儲時間，
也減少了客戶在儲運設備上的投入，使得各客戶能將庫存降低到最低度，從而使成本相應降低。
品牌的優勢還體現在大規模廣告宣傳和新產品更新的速度方面：
部開發一款新產品或推出新服務，馬上可以為眾多的客戶加以運用，
從而大大縮短了產品銷售周期，而其它弱勢品牌的企業，往往沒有能力負擔這一費用。
Taking the standard model of self-design, production, supply, sales,
distribution and deployment, the operation cost of ZOENINA is greatly reduced.
Its price is fully adapted to the domestic market.
With the unified distribution of the Headquarter,
the loading rate of the distributors are improved,
their logistics and warehousing time is shortened,
their investment in storage devices is also reduced,
ence the inventory level of each customer is minimized to realize the target of cost-down.
The brand strength is also reflected in its large-scale advertising and new product update speed:
as long as new products or services are launched by the Headquarter,
they can be utilized by the customers immediately,
which shortens the product sales cycle greatly.
However, other weak brands can seldom afford these fees.
在當今買方市場的環境下，一個資金有限而又缺乏經驗的投資者要獨立自創建一份事業，是極其困難的。當然，國內眾多品牌也是如此；他們缺乏統一戰略規劃和嚴謹的市場運作方案，浮淺的企業文化也是它們的最大弊病。然而當他們加盟ZOENINA品牌時，這一切會迎刃而解：
我們擁有經過市場長期實踐的經驗；
我們已經形成標準化的經營模式和嚴謹科學的操作方案，這套經驗會幫助加盟商在最短的時間內,使資金及人員發揮最大的效益；
公司總部會為各級制定了嚴謹、科學的市場劃分；
公司會配屬相應的有經驗經專業培訓的銷售人員協助客戶開拓市場；負責對各級分銷商的培訓（包含業務技能訓練，店面管理培訓，導購及進銷存管理），策劃有效的市場拓展方案；
ZOENINA是一個高品位，高附加值的男裝品牌，我們將以產品差異化來領先競爭對手；通過這些措 施，就是無行業經驗的人，也可直接入市操作，并確保利潤率。覆蓋全國一、二線高端市場。在營銷戰略上，重點支持一、二線高端市場的重點商場和店鋪店運作。
In today's buyer's market environment, it's extremely difficult for an investor with limited funds and experience to create a career on his own. Of course, it's also true for many domestic brands as well. Besides shortage of unified strategic planning and rigorous market operation program, superficial corporate culture is also the biggest drawback of them. However, when they join ZOENINA, all above mentioned problems will be solved:
We have long-term practical market experience;
We have formed a standardized business model and scientific operation program, which can help the franchisees maximize the effectiveness of their money and personnel in the shortest possible time;
The Headquarter will establish rigorous and scientific market segmentation for customers of all levels;
The Headquarter will assign some experienced and professionally trained sales staff to help customers for market development, distributors training (including business skills training, shop management training, shopping guide and purchase-sale-stock management) and effective marketing planning;
ZOENINA is a high-grade and high-value-added menswear brand. We differentiate ourselves from the competitors by product differentiation. Through these measures, even investors with no industry experience can enter the market directly with endured profitability. Our sales network covers the high-end markets in the first and second tier cites of the country. In terms of marketing strategy, our focus is put on the operation of key shopping malls and shops of the first and second tier market.
ZOENINA品牌經營和管理優勢集中體現在：總部的培訓方案，店鋪的選址建議，設計，裝修，贏利分析，促銷活動及公關活動的推廣上。
在產品開發上使用最新技術以提高其性能，以合理的價位贏得消費者，用創新的連鎖模式以適應日益白熱化的整個休閑時尚的男裝行業。同時公司會把較大的利潤空間留給加盟商。
總部將把從加盟商收集來的市場信息分析整理，及時對市場的各種環境做出詳實的市場調查，反饋有用的信息給客戶；使客戶能夠及時采取應對措施。
對于營業虧損的客戶，總部將派專人根據其財務報表實地研究分析，找到虧損原因，并提出切實可行的解決方法。
The brand operation and management advantages of ZOENINA are reflected in: the training programs, the advice on site selection, design and decoration, the profitability analysis, the promotional activities and public relations activities of the Headquarter.
The latest technology is adopted in product development in order to improve its performance; a reasonable price level is adopted to attract customers; an innovative chain mod is adopted to meet the increasingly fierce competition in the overall smart casual menswear industry. At the meantime, a relatively larger profit margin is left for the franchisees.
The Headquarter will analyze market information collected from the franchisees; make detailed surveys towards various market environments in a timely manner and feedback the useful information to its customers, enabling them to take timely response.
For customers with operating loss, the Headquarter will send some specialists to make field financial statements analysis in order to find out the causes for the loss and come up with practical solutions.
-------成功與伙伴共享,ZOENINA男裝，誠邀您同創財富，共襄盛舉。
宣傳支持：ZOENINA男裝分銷商皆可享受總部統一廣告宣傳策略指導和全國性媒體（將來包括明星代言、軟硬廣告、網絡宣傳等）訊速打開市場，以創佳績。
營銷支持：總部從市場調查到店鋪選址、從當地廣告策略到廣告促銷方案及實地的指導等，真正可以提供全程運營指導，每季都會有計劃地在全國開展統一的營銷活動。
形象支持：總部提供統一的ZOENINA視覺形象識別系統，首批進貨達到一定金額給予一定比例 道具支持。
培訓支持：總部將會對各地區ZOENINA分銷商的管理人員和導購員進行全方位的培訓指導，提 升銷售水平。
服務支持：各地區客戶在日常經營管理中，將獲得總部營運督導的24小時、全方位的營銷推廣支持服務。ZOENINA男裝在不斷鞏固和完善自身優勢的同時，還鍥而不舍地追求更高效、更貼心的服務。指導各店鋪引進VIP會員，并對VIP會員的維護提供相關支持。
獎勵支持：總部建立了完善的獎勵制度，達到年度進貨指標的客戶可獲得總部的返點獎勵。
物流支持：利用先進的ERP管理平臺，實現物流的通暢和快捷。各地區客戶可以通過網絡平臺隨 時了解總部產品的信息，在最短時間內將貨物送達各地區客戶店鋪，縮短了進貨周期，降低了經 營成本。
風險保障：總部以完善的換貨制度，降低客戶庫存帶來的風險?？偛科刚垹I運專家擔任營運督導，解決經營中出現的具體問題?？偣咎峁齑婕氖鄯?，幫您清理庫存， 真正實現庫存無憂。
產品支持：公司每一季度產品各類總數均達五百余款，各地區客戶根據當地消費習慣和風格選取適合當地市場的產品進行銷售。未選擇的產品可以購買圖片畫冊，進行選擇性訂單式銷售，并由總公司統一發貨。
法律支持：公司將為有關ZOENINA的所有有關品牌法律問題進行全力支持，如產生品牌問題的法律糾紛公司可協助解決。
-- Share success with our partners. ZOENINA menswear cordially invites you to create wealth with us.
Promotion support: All distributors of ZOENINAmenswear can enjoy the unified advertising strategy guidance and national media promotion (including celebrity endorsements, hard and soft advertising, online promotion, etc. in the future) provided by the headquarter to develop market rapidly.
Marketing support: The headquarter provides guidance from market research to site selecting as well as from local advertising strategies to promotional programs. Full operational guidance is provided with nationwide unified marketing campaign held quarterly.
Image support: A unified ZOENINAvisual image identification system is provided by the Headquarter. Prop supports of certain proportion will be available if the clients' first purchase reaches certain amount.
Training support: The Headquarter will have all-around training towards the management staff and shopping guides of regional ZOENINA distributors to enhance their sales ability.
Service support: All regional customers will be provided with 24-hour and all-around marketing support services by the operation supervisors of the Headquarter in their daily operation and management. While constantly consolidating and improving its advantages, ZOENINA is also pursuing more efficient and attentive services by guiding its franchised shops to introduce VIP members and providing support for their VIP membership maintenance.
Awards support: A perfect incentive system has been established in the Headquarter. Customers who have met the annual purchase targets will be rewarded with rebates by the Headquarter.
Logistics support: The adoption of advanced ERP management platform ensure the smoothness and efficiency of its logistics. Regional customers can keep abreast of the product information of the Headquarter through the network platform at any time. At the meantime, the goods can be delivered to all regions customers in the shortest time, shortening the purchase cycle and reducing operating costs.
Risk protection: With the perfect replacement system of the Headquarter, the customers' inventory risk is reduced. Operation specialists are hired as supervisors in the Headquarters to solve the specific problems arising from daily operation. Inventory consignment service is also provided by the Headquarter to help clean up customers' inventory, through which a truly worry-free inventory target is realized.
Product support: Totally there are over five hundred types of products launched in each quarter. Regional customers can select products in accordance with local consumption habits and styles for sale. However, those not selected are also available in the catalogs through a built-to-order sales mode and will be delivered by the Headquarter in a unified manner. The products can be purchased is not selected picture album, selective selling orders by the Corporation unified delivery.
Legal support: The Headquarter will provide full support to all relevant legal issues concerning the brand ZOENINA. It will also help solve the legal disputes generating brand problems.
【基本要求】
認同巴邁貿易有限公司的企業文化及管理要求
遵守公司ZOENINA品牌經營管理模式及經營政策
必須具備獨立的民事責任能力
必須具備良好的信譽和經營管理能力
具有充裕的資金實力、能夠保證正常的資金周轉
在當地市場有良好的人際關系及公關能力
有自己的運營管理團隊和一定的市場網絡
有服裝品牌或相關品牌行業的操作經驗
【運營要求】
按照公司統一要求，提供銷售資料及貨品進銷存記錄。
按照ZOENINA男裝品牌特許店標準要求進行規范經營，保證良好的銷售氛圍及服務標準。
遵守ZOENINA男裝品牌全國統一零售價銷售貨品，不得擅自提價或折扣銷售。
加盟店鋪內只允許專賣ZOENINA男裝品牌系列產品（精品店、歐貨店除外）。
不得在ZOENINA男裝品牌特許銷售區域之外銷售公司產品；
遵守ZOENINA男裝品牌商業信息秘密，不得擅自泄露ZOENINA各種信息予第三者。
[Basic Requirements]
Recognize the corporate culture and management requirements of Bamai Trading Company.
Comply with the company's management mode and operation policy on the brand ZOENINA.
Independent civil liability ability is a must.
Good reputation and management capability is a must.
Sufficient financial reserve to ensure normal capital turnover.
Good interpersonal skills and public relations capacity in the local market.
Possess of own operational management team and market network.
Experience in garment brand or relevant industry brand operation.
[Operation Requirements]
Provide sales data and goods purchase-sale-stock records according to the unified requirements of the company.
Carry on standard management according to the franchise shops operating standards of ZOENINA. Ensure good sales atmosphere and service standards.
Have sales activities in accordance with the national retail price maintenance of ZOENINA. Raising prices or offering discount arbitrarily is prohibited.
ZOENINA menswear brand products are exclusive in the franchise shops (except boutiques and European goods stores).
Sales of ZOENINAmenswear brand products outside the franchised area are prohibited.
Keep the business secret of ZOENINA. Disclosure of any ZOENINA related information to third parties without permission is prohibited.
The applicant consults the marketing policies of the company, then both parties exchange ideas.
The applicant fills out the "Joining Application Form", selects shop locations, and send relevant data and information to the company by fax.
The company sends the commissioner to investigate and assess the strength of the applicant and make a comprehensive assessment. The marketing center of the company confirms whether the cooperation can go on.
The two parties sign the "ZOENINA Franchise Agreement". The applicant pays the down-payment and cash deposit for the brand.
The customer provides floor plan and photographs of the shop. Then the company make renovation program and make planning for all the opening matters.
The company designs in accordance with the situation of the shop and confirms the drawings with the customer.
The customer proceeds shop fitting and relevant operating procedures.
The company assists in the planning, training, ordering, publicity and other preparatory work for the opening.
The company sends the commissioner to shop for staff training and assists on shop layout, products display and so on.
Official opening.
咨詢和設計方面的服務
您隨時都可以致電本公司，我們樂意為您提供相關的咨詢服務
第三方一流的專業設計公司的合作，使您獲得更高品質的服務
我們為您提供裝修設計、陳列指導以及成本估算
新開店鋪我們會做出最合理的安排進行促銷活動和促銷禮品的支持
您可以與相關銷售人員接洽這些促銷費用和方案
視覺識別系統及品牌指南
我們會給您提供有關品牌的一切資訊
我們有自己的風格、設計要求以及您必須了解的東西
燈箱片設計素材光盤
我們提供了支持Mac、 PC系統的文件，您可以直接制作廣告片
這些文件是有版權、所有權限制的,您需要跟相關的銷售人員聯系
您可以這些目錄中找到自己所需要的POP廣告畫，并通過我們提供的素材光盤噴繪制作出來
我們為新開專賣店提供統一的貨架
Consulting and design services
Please call us any time. We are more than happy to provide you with related consulting services.
Cooperation with top-ranking professional third-party design company provides you with service of higher quality.
We also provide you with decoration design, display guidance and cost estimation.
In case of new shop opening, we will make the most reasonable arrangements for promotional activities and promotional gifts supporting.
You may contact our relevant sales staff on the promotion expenses and programs.
Visual identifications system and brand guidelines
We will provide you with all information about the brand.
We have our own style, design requirements as well as the things you must understand.
CDs on outdoor billboard design materials
We provide you files powering Mac and PC systems, with which you can make advertisement films directly.
There're copyright and ownership restrictions on these files. You are kindly requested to contact our sales staff beforehand.
You can find the POP posters you need among these catalogs. Also you can produce them through air brushing with the materials provided by us.
We provide unified shelves for the newly opened shops.